6 Different Ways to Manage and Improve the Performance of Your PPC Account

AdWords is considered to be a great source especially for new leads that are just starting their own business. For most people, AdWords is a complicated system that needs a lot of effort and time to master. Many people, even after mastering the basics of AdWords, struggle to manage and organize their account. There is no shortcut for mastering the techniques for managing and improving your PPC account.

Depending upon your budget, goals, website, audience and many other factors you can structure your PPC account. Over the course of time, this structure and account organization will undergo changes.

Lesson for Beginners

For beginners, it is always best to start off your account with “One-to-three” campaigns. They should focus on their prime offerings. For each ad campaign, there must be various ad groups. Each of these ad groups should contain well organized keywords and ads. All the keywords should relate to the business and service you offer. All the keywords used should be related to each other so that you can manage them easily and can get a good quality score.

Once you have done your homework correctly, the next step requires you to put some ideas to make it look attractive or hire a white label ppc services agency. Consider the points given below when setting up your ad words.

Structure of Website: If you have a well organized website, then the easiest way to create a successful ad campaign is to mirror your structured website. Campaigns act as major category links whereas ad campaigns play the role of sub-categories. This is the best way to create ad campaign that can refer directly to your product and have links directing to your product page and category.

Theme: An effective ad campaign is not just about identifying the right channel to reach your targeted audience, but in delivering the correct message in the right way. A theme plays an important role in attracting customers to your ad campaign. It is not necessary that the theme selected has to match with your website. When designing your account, you need to focus on areas in your website or business and then create a design that goes well with your goals.

Target Location: Before you start with your campaign designing, you should know your targeted location/audience. You should create an ad campaign focusing on those selected locations and audience. You should include relevant information such as phone number and address of the nearest local store in the ad campaign so that people can relate to it quickly.

Performance: In most ad campaigns, budget is decided in the initial stage itself. Therefore, it is very important for you to concentrate on areas where you can get the maximum results. You need to plan intelligently and spend your budget wisely so that you can allocate the maximum budget on campaigns that have the potential to attract the maximum crowd.

Match Types: MatchingKeywords type play an important role in attracting customers to your ads. To have better control over your keywords, it is important to organize your matching keywords into ad groups. The match types help in gaining control over how search queries need to closely match your keyword so that you can trigger your ads. 

Seasonal Campaign: If you wish to attract customers during a holiday or festival period, you need to design your ad campaign to match the season. You need to plan and allocate your budget for creating the seasonal/holiday campaign in advance. You need to make sure your ad campaign includes keywords matching the holiday season so that it attracts maximum traffic.

Conclusion

For the success of your PPC account, you need to structure your account matching with your business. It is always better to hire the services of a professional PPC expert. Most business organizations outsource PPC so that they can get maximum benefits from the ad campaign.