When Should You Outsource PPC Management to An Agency?

Pay Per Click Marketing has got everyone talking. Businesses have realized immense potential that this marketing technique offers and see this as a way to stand ahead of their rivals. However many businesses are often in a dilemma whether to outsource PPC management to an agency. In this write-up we share a few scenarios where you need to outsource PPC management to an agency.

·         Lack of Expertise in PPC – Google ‘how to run a PPC campaign’ and you would come across thousands of DIY guides. Now, if these were as effective as they claim to be, all PPC service providers in the world would be out of business! You don’t hire someone to start your PC/Laptop as you know how to it but PPC is a different ball game. The problem with most of these guides is the fact that they look at PPC from a technical perspective and merely help you set up a campaign. But what about marketing and conversions? These guides hardly talk about conversions and how you can derive maximum mileage out of your campaign. So if you don’t have the expertise to manage your campaign better knock the door or a professional to outsource PPC.

·         Little Return from In-House PPC – You may have managed a campaign with your in-house team in the past and drawn little dividends out of it. Rather than blaming it on the futility of PPC you need to look at the actual reason behind failure.  The most probable reasons behind failure would be lack of skills of your in-house guy or team with campaign management. A rookie would often waste more money than actually offer you healthy return on investment. If you can’t afford to hire experienced professionals better outsource your campaign. 

·         Lack of Time – How much time are you able to dedicate daily to your PPC campaign? ‘Daily’, yes a PPC campaign requires your attention every day where you need to take stock of the campaign, check out the conversions and also rework on the strategy if your initial strategies have failed to yield results. The fact is you need to dedicate minimum one hour each day to your campaign for the first few weeks to help it gather steam. If you don’t have the time to do it, outsource it to an agency who would have dedicated professional working on it every day.

·         Not Making Money – This is specifically for digital marketing agencies that offer PPC management services to their clients. Ask yourself are you making enough money by offering PPC along with other services such as web designing and SEO. You may see only a few clients interested in these services and all the money that you make is going towards the salary of your PPC team and other overhead expenses. In such a case it would be wise to hire the services of a White Label PPC service provider who would work as an extension of your team and reduce cost in offering these services to your clients. They offer you flexible hiring model where you can scale up and down hiring based on your requirements.

If you fall into any of these categories you should waste no time and immediately outsource PPC management to a reputable agency.  

Summary
This article talks about scenarios where you need to outsource PPC management to and agency and how this serves as a rewarding engagement.