9 Tips to Rule the Google Shopping Campaigns

Google shopping, previously known as Google product search, is a service that allows customers to search products and compare features as well as prices through Google search itself. Due to its immense benefits, Google shopping is gaining importance day by day in the online marketing world. With this, e-commerce sites have to pay to have their products appear in the Google Shop product listing. It brings better site traffic as searchers who click the ad will be redirected to your online store. This strategy offers higher clicker and conversion rate due to richer search results.  

If you are new to Google Shopping, here are nine best tips for a successful campaign.

1. Focus more on Ad groups rather than product groups. Spend more time on your campaign, have an appropriate name for ad groups and it will further save time since you will be able judge at a glance what’s in the ad group.
2. The Google Merchant Center is recommended rather than the GMC Interface in Adwords. With GMC Interface, you would not get access to all information, product feed and also all product fields. So if you want to do the best job, it is suggested using the Google Merchant Center to have full access of information and feed fields.
3. If you want to own a good Google Shopping Quality Score, you need feed optimization. For small feeds, use Google Sheets interface to view and edit feeds using a link in Merchant center. For large feeds, you can download feeds from the Merchant Center, and the changes can be done either manually or through the feed generating tools. You mainly need to optimize title and description in Merchant feed, use the correct product identifier and correct Google Product category; and submit a special offer with a promotion feed.
4. Utilize campaign priority settings with which a high priority campaign with lower bids would win the auction over a campaign with lower priority but higher bids. This is very helpful with a solid Shopping strategy.
5. Don’t kill your optimization by trapping yourself in ‘All products’ checkbox. ‘All products’ is by default set to run when you create a product group. Keep an eye and edit these default settings while creating and before running your Google Shopping campaign.
6. Using negative keywords to channel traffic is a powerful optimization practice for your Google Shopping apart from feed optimization. But remember, don’t overuse negative keywords, but use them only to prevent irrelevant or low-selling products to appear in the search results.
7. Use SQR to find negative keywords that you can use in your campaign. It is much like normal search campaigns.
8. Product ID and SKU are very similar, but the only difference is that product ID is system generated and SKU or MPN is the code that you create for your own use. It is suggested using your MPN or SKU as your product ID. It may appear weird, but it really saves you time and makes it easier to manage and search your products whenever needed.
9. Last but not least, Google shopping campaigns are much different than other ad campaigns; and results also vary accordingly. But you don’t need to panic! You need to understand these differences and their results before starting with any campaign.        

   

Google shopping campaigns are totally different from other text ads or display ads. If you are new to google shopping campaigns then take help from PPC expert or white label PPC expert for effective shopping campaigns.